Welcome to Goodman Associates Media & Advertising

A direct response campaign is designed to prompt a behaviour in your target audience and make them take action immediately – to make them buy your product or service on the spot, just by seeing your ad once. Sounds difficult? It is! That's why few agencies ever master it. Whether you're advertising in UK or overseas, most agencies (big and small), create pure branding campaigns. Unfortunately most clients in our experience find that a pure branding campaign will rarely move their products or services on its own. Pure branding campaigns are limited because their success can never truly be measured. There are no triggers to measure effectiveness, so it's harder to establish what’s working and what isn’t. This means wastage is inevitable. We implement media strategies that work because our direct response approach is based on selling not branding.	To be successful and efficient, branding campaigns need an element of direct response media strategy built in. Only then can you see what’s working and what isn’t – saving you time and money. Only then will you see the return on investment you seek from your advertising.	We make sure you’ll know your media strategy is working within 24 hours. You can gauge its effectiveness from the first TV commercial, magazine ad or even from the time an online campaign goes live. Our tracking devices let you know what medium or creative is working best, what magazine is achieving more results, and which radio station is best suited to your product. Of course, we don't just perfect direct response campaigns – we also implement sound branding campaigns, develop media strategies and handle all media buying. It depends on our client’s wants and needs. Whatever the case may be, our complete range of expertise in all facets of advertising means we can help you with:

A direct response campaign is designed to prompt a behaviour in your target audience and make them take action immediately – to make them buy your product or service on the spot, just by seeing your ad once.

Sounds difficult? It is! That's why few agencies ever master it.

Whether you're advertising in UK or overseas, most agencies (big and small), create pure branding campaigns. Unfortunately most clients in our experience find that a pure branding campaign will rarely move their products or services on its own.

Pure branding campaigns are limited because their success can never truly be measured. There are no triggers to measure effectiveness, so it's harder to establish what’s working and what isn’t. This means wastage is inevitable.

We implement media strategies that work because our direct response approach is based on selling not branding.

graph

To be successful and efficient, branding campaigns need an element of direct response media strategy built in. Only then can you see what’s working and what isn’t – saving you time and money. Only then will you see the return on investment you seek from your advertising.

bridge

We make sure you’ll know your media strategy is working within 24 hours. You can gauge its effectiveness from the first TV commercial, magazine ad or even from the time an online campaign goes live.

Our tracking devices let you know what medium or creative is working best, what magazine is achieving more results, and which radio station is best suited to your product.

Of course, we don't just perfect direct response campaigns – we also implement sound branding campaigns, develop media strategies and handle all media buying. It depends on our client’s wants and needs. Whatever the case may be, our complete range of expertise in all facets of advertising means we can help you with:

TV Radio listing