Creating memorable advertising that sells is the reason we started the business almost 25 years ago. We promise all our clients the opportunity to make their advertising copy as effective as possible.
We adhere to 7 simple rules devised by David Ogilvy the man who is widely acknowledged to be the father of modern advertising who said – “Advertising is the truth well told, it is not an art form, it’s a medium for information, a message for a single purpose: to sell!”
Rule 1: Your role is to sell, don’t let anything distract you from the sole purpose of advertising.
Rule 2: Clearly define your positioning: What are you offering and to Who?
Rule 3: Do your homework. Study your ultimate consumer in detail.
Rule 4: Think of the consumer, they wants all the information you can give before they will buy.
Rule 5: Talk to them in the language they use every day.
Rule 6: Write great headlines and you’ll have successfully invested 80% of your money.
Rule 7: Highlight the product by making it the hero.
We work with a panel of outstanding creatives who share our vision. Whatever your creative needs from AdWords lineage to a national TV campaign – we can deliver!
Contact us today to discuss your project.
Call us 0845 225 5555