Goodman Associates

Posts by Clive Goodman

SuperBowl ads, more super than ever!

With the cost of a 30-second advert in last nights Superbowl topping a staggering $5million, you just knew the commercials were going to be exceptional – and we weren’t disappointed.  So for ad-lovers, here are our picks of the best – enjoy… Alexa loses her voice. I’ve simply run out of expletives to describe how…

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Creativity is the key for National Press

Just when you thought there was no future for those pesky press guys they do something incredible to change your mind! Today’s Times is a case in point. The brilliant collaboration between VW and Harvey Nichols, two brands you’d be stretched to put together, has produced the press execution of the year so far –…

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Fed Up with Christmas already?

I must admit the deluge of Christmas advertising is starting to get to me already. By the end of the second week of November surely its still way too early to be seeing so many Christmas themed commercials? Call me a traditionalist but the accepted norm going back to the 80’s, of the 3rd week…

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Everyone is talking about Black Friday!

One of this year’s biggest retail events takes place on Friday the 24th of November when “Black Friday” will hit the UK retail sector. “Black Friday” is so called because it relates to the beginning of the period when retailers’ accounts would no longer be “in the red”, instead being shown as “in the black”…

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More good news for commercial radio…

  Who’s listening to what station?… how are they listening?… and what does it all mean? The RAJAR results for Q2 2017 are in and this is our expert summary… It hardly seems 5 minutes ago that I posted my piece about the Q1 RAJAR and here we are again looking at Q2 – and…

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Why does Google apply penalties – its SO unfair!

So why do Google sometimes behave like a petulant teenager towards our clients? Why do they disallow ads, block accounts and worst of all penalise search results so there’s a sudden drop in natural search? The most likely reason for a drop in ranking is that Google have seen fit to hit a site with…

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Brands jump on the gay£££ – and why not!!

It’s Gay Pride fortnight in London and I’m impressed to see that some of the biggest brands in the UK are sponsoring Pride in London 2017. It’s the 50th anniversary of the legalisation of homosexuality in the UK, and a host of well-known brands are showing their support. These include Barclays which will change its…

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Radio has the emotional connection!

I read an article in the media press today about the emotional connection that listeners have with their radios and it reminded me why we do so well for our radio clients! I have to say we are blessed with some very talented radio experts on the Goodman team who create outstanding campaigns that work…

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Google to block their own ads? Not very likely!!

Opening up the marketing press news today we have a little more of the much rumoured in built ad-blocker Google are installing in Chrome next year. Yeh right!  Google are saying effectively that we’re Turkeys voting for Christmas! They say they will block the most annoying ads so to fall in line with the the Coalition for…

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