Goodman Associates

Posts by Clive Goodman

Has Jagermeister bombed?

See what I did there? Jager? Bombed? It kind of wrote itself…. The story is all over the UK marketing press today. Jagermeister’s German made attempt at humour for the British market has failed to deliver on several levels. The commercial is set in Berlin in the middle of the night where slaves hack away…

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Elton John Lewis Christmas TV ad – just brilliant!

Elton John Lewis (see what I did there!) have created possibly the most nostalgic Christmas TV ad ever – its a masterpiece! It’s the story of how one particular gift inspired and influenced the course of a little boy’s life. The actors are brilliant and are all made to look like him through his life,…

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Oh the Irony, old media is back – Really?

How we love to talk digital to our clients! TV is dead. Radio? forget that and as for Press, does anyone read a newspaper or magazine these days? The only media anyone wants to talk about are one word, single syllable and didn’t exist outside the streets of Shoreditch until 2 years ago! To say…

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Radio Advertisers – you need to need to know this…

It’s not quite Halloween yet, but our experts have been up since the witching hour, dissecting the RAJAR results for Q3 2018 to summon up our analysis. Will it be a thriller for the radio groups, or will they be scared of the grizzly ghouls that await? There are great opportunities to save money by…

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What’s going on with community radio in London?

Ever taken the car in to get it serviced and found your radio re tuned to a station you’ve never heard of when you got it back? Perhaps this says more about my old car and choice of garage than anything else but it is a bit of a worry as it’s supposed to be…

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Why You Should Keep an Eye on Your Online Reputation

Surviving in today’s business environment requires having a solid online presence. Surprisingly we meet lots of business owners who remain steadfastly stuck in their off-line ways presenting their competitors with a 24 carat opportunity to steal potential customers by attacking their on-line reviews. if you don’t know what i’m talking about Google any business or…

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Things You Didn’t Know About A.I in Advertising

Artificial Intelligence has been implemented in various marketing and advertising tools and systems.  A.I tools can help companies in running their online marketing campaigns efficiently and cost effectively. The error margin is lesser compared to the past when it comes to using advertising tools. Today 85% of marketers and companies don’t use AI tools except…

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Content Marketing Strategy

Content marketing is crucial in digital marketing. Businesses want to generate sales across different campaigns. The truth is that sales progresses through natural stages in online marketing. No matter how brilliant your sales sequence, if no one knows your business exists, you’re going to fail. In today’s online marketing, the implementation of artificial intelligence has…

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Digital Advertising – What happened?

The true definition of creativity? My version would be “stealing someone else’s great idea and changing the colours” – the internet and in fact every new type of media is really just a re-invention of something that had already been invented. The first radio shows were people reading books or playing music, no effects or…

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