Author Archives: Clive Goodman

Goodman – the response agency, nominated DesignRush’s Top 25 Social Media Marketing Companies

We are recognized as a top Social Media Marketing Company on DesignRush please click for details… https://www.designrush.com/agency/social-media-marketing  

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RAJAR Results Q4 2018 – station audiences

The quarterly RAJAR results that were published at midnight show the movement in audience numbers as recorded by radio industry’s auditor and reported by RAJAR (Radio Joint Audience Research) and is the official body in charge of measuring radio audiences … Continue reading

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Radio Advertisers – you need to need to know this…

It’s not quite Halloween yet, but our experts have been up since the witching hour, dissecting the RAJAR results for Q3 2018 to summon up our analysis. Will it be a thriller for the radio groups, or will they be … Continue reading

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Oh the Irony, old media is back – Really?

How we love to talk digital to our clients! TV is dead. Radio? forget that and as for Press, does anyone read a newspaper or magazine these days? The only media anyone wants to talk about are one word, single … Continue reading

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Elton John Lewis Christmas TV ad – just brilliant!

Elton John Lewis (see what I did there!) have created possibly the most nostalgic Christmas TV ad ever – its a masterpiece! It’s the story of how one particular gift inspired and influenced the course of a little boy’s life. … Continue reading

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Has Jagermeister bombed?

See what I did there? Jager? Bombed? It kind of wrote itself…. The story is all over the UK marketing press today. Jagermeister’s German made attempt at humour for the British market has failed to deliver on several levels. The … Continue reading

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What’s going on with community radio in London?

Ever taken the car in to get it serviced and found your radio re tuned to a station you’ve never heard of when you got it back? Perhaps this says more about my old car and choice of garage than … Continue reading

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Using Google Tag Manager and Conversion Tracking to monitor performance

Like it or not analysing and attribution is a big part of the digital marketing process.  Clients expect to know precisely what triggered that elusive ‘first-click’ that resulted in a sale and probably more importantly the clicks that didn’t result … Continue reading

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Why You Should Keep an Eye on Your Online Reputation

Surviving in today’s business environment requires having a solid online presence. Surprisingly we meet lots of business owners who remain steadfastly stuck in their off-line ways presenting their competitors with a 24 carat opportunity to steal potential customers by attacking … Continue reading

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Things You Didn’t Know About A.I in Advertising

Artificial Intelligence has been implemented in various marketing and advertising tools and systems. A.I tools can help companies in running their online marketing campaigns efficiently and cost effectively. The error margin is lesser compared to the past when it comes … Continue reading

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