Business services industry overview
The market for business and professional services is inextricably linked to the performance of the overall economy.
The sector covers a range of diverse knowledge-intensive industries which provide specialised support to businesses. Covered sectors include legal services, audit, accountancy, advertising and market research, management consultancy, architectural and engineering activities and employment activities.
The sector accounts for almost 11% (£186billion) of the UK economy’s gross value added and 13% (4.6million) of employment. It is diverse, and many of its subsectors are knowledge-intensive and highly geographically mobile. The sector includes a diverse set of high-skilled and tradable services.
The character of the industry is dynamic and evolving. New services emerge to meet market needs, whether gradual or sudden: as a result growth has not been uniform across the sector.
Whilst some areas of services have grown strongly, some professions are closer to a mature, albeit still expanding state.
Media for the industry
The diversity of businesses in the sector offer marketers a wide range of branding and direct response opportunities encompassing traditional advertising, search and social media.
Existing relationships often mean a change to new providers is much harder to achieve than in consumer markets but the principles and processes are generally the same, albeit usually much slower.
Marketing often relies on the development of branding and building personal relationships during the process so campaigns can often last months if not years.
How we have applied and excelled in it
We have worked with a number of high profile clients in the property, legal and accountancy markets. From key recruitment campaigns, generating accident claim leads and low-cost conveyancing right through to sourcing land for sale, we have experience in helping our clients win high-value business from these competitive markets.
Some of our longest standing relationships are with clients in the business services sector.
We manage media for
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