Goodman Associates – Live

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Business services industry overview

The market for business and professional services is inextricably linked to the performance of the overall economy.

The sector covers a range of diverse knowledge-intensive industries which provide specialised support to businesses. Covered sectors include legal services, audit, accountancy, advertising and market research, management consultancy, architectural and engineering activities and employment activities.

The sector accounts for almost 11% (£186billion) of the UK economy’s gross value added and 13% (4.6million) of employment. It is diverse, and many of its subsectors are knowledge-intensive and highly geographically mobile. The sector includes a diverse set of high-skilled and tradable services.

The character of the industry is dynamic and evolving. New services emerge to meet market needs, whether gradual or sudden: as a result growth has not been uniform across the sector.

Whilst some areas of services have grown strongly, some professions are closer to a mature, albeit still expanding state.

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Media for the industry

The diversity of businesses in the sector offer marketers a wide range of branding and direct response opportunities encompassing traditional advertising, search and social media.

Existing relationships often mean a change to new providers is much harder to achieve than in consumer markets but the principles and processes are generally the same, albeit usually much slower.  

Marketing often relies on the development of branding and building personal relationships during the process so campaigns can often last months if not years.

How we have applied and excelled in it

We have worked with a number of high profile clients in the property, legal and accountancy markets. From key recruitment campaigns, generating accident claim leads and low-cost conveyancing right through to sourcing land for sale, we have experience in helping our clients win high-value business from these competitive markets.  

Some of our longest standing relationships are with clients in the business services sector.

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Testimonials

We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”

 

Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.

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Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.

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Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.