Goodman Associates

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Has Jagermeister bombed?

See what I did there? Jager? Bombed? It kind of wrote itself…. The story is all over the UK marketing press today. Jagermeister’s German made attempt at humour for the British market has failed to deliver on several levels. The commercial is set in Berlin in the middle of the night where slaves hack away…

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Digital Advertising – What happened?

The true definition of creativity? My version would be “stealing someone else’s great idea and changing the colours” – the internet and in fact every new type of media is really just a re-invention of something that had already been invented. The first radio shows were people reading books or playing music, no effects or…

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