As with all advertising forms, creative has been at the core since inception. Yet arguably, appreciation has gradually fallen off. There have simply been too many distractions!
Pressure on delivery, performance and ROI has often meant the actual copy is left behind in the process and becomes just another tick-box to complete.
The world of advertising has changed from the hotbed of great ideas and creativity that it was in the early 1980’s. Nowadays it resembles a distribution business!
Our mantra has always been that creative does the selling no matter how its delivered – recent studies by Nielsen Catalina show that creative accounts for a massive 47% of brand lift, making it the single most important factor.
We know that targeting an audience has become more sophisticated than simply using broad categories such as demographics, age, gender, etc. Pieces of behavioural data and customer profiling must be considered collectively to ensure relevancy. Audiences need to be treated in a more dynamic and humanistic way.
We can build a Creative Management Platform (CMP) that will optimise, distribute, and measure your digital creatives. Linking the process of content creation to the influx of data from your Data Management Platform (DMP), CMPs allow your campaign to deliver efficiently while still maximising the creative content.
Our expert team can combine the power of both technologies will give you the best experience, data, and outcomes when launching a creative campaign.
Contact us today to discuss your project.
Call us 0845 225 5555