Finance industry overview
24% of UK adults have little or no confidence in managing their money, and 46% of all UK adults report low knowledge about financial matters.
The average person in the UK will buy over 70 financial products during their lives many on an annual basis.
The market is vast, the routes to market are becoming ever more sophisticated and regulated to protect the 50% of UK adults who display signs of potential financial vulnerability.
Media for the industry
As with many of the services sectors, routes to market have evolved with advances in technology and the huge changes in the way financial products are marketed.
Consumers are protected in the main as the industry is highly regulated and this presents unique challenge to marketers. The market is a mix of highly discretionary, mandatory and distress purchased products.
We have vast experience in all of these parts of the market and creating optimal media solutions.
How we have applied and excelled in it
Online opportunities have created lower cost lead generation for vast swathes of financial products, while at the opposite end of the spectrum we have evolved niche campaigns to produce high-quality prospects for very specialist products.
Cost per response has driven unparalleled efficiency in financial markets. Competitive pressures mean that advertisers have to ensure their marketing performs continuously.
We were the first agency to bring sub-prime lenders to daytime TV in the late 90’s and helped build the direct response TV market for PPI claims, bullion sales and travel insurance.
We manage media for
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