Goodman Associates – Live


Finance industry overview

24% of UK adults have little or no confidence in managing their money, and 46% of all UK adults report low knowledge about financial matters.

The average person in the UK will buy over 70 financial products during their lives many on an annual basis.  

The market is vast, the routes to market are becoming ever more sophisticated and regulated to protect the 50% of UK adults who display signs of potential financial vulnerability.

Startup Stock Photos

Media for the industry

As with many of the services sectors, routes to market have evolved with advances in technology and the huge changes in the way financial products are marketed.

Consumers are protected in the main as the industry is highly regulated and this presents unique challenge to marketers. The market is a mix of highly discretionary, mandatory and distress purchased products.

We have vast experience in all of these parts of the market and creating optimal media solutions.  

How we have applied and excelled in it

Online opportunities have created lower cost lead generation for vast swathes of financial products, while at the opposite end of the spectrum we have evolved niche campaigns to produce high-quality prospects for very specialist products.

Cost per response has driven unparalleled efficiency in financial markets. Competitive pressures mean that advertisers have to ensure their marketing performs continuously.   

We were the first agency to bring sub-prime lenders to daytime TV in the late 90’s and helped build the direct response TV market for PPI claims, bullion sales and travel insurance.  


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We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”


Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.


Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.


Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.