Goodman Associates – Live


Our core principle

Our core principle at The Response Agency is the integrity of your brand and respect for your trust in us to deliver.  We promise to be fully accountable for your investment. 

As an independent privately owned business we’re not dictated by the incentives offered to the network agencies by media owners. These “share deals” and contracts mean that your spend may not be necessarily be placed where it will have the best effect. Also the network’s off-the-shelf strategies and ‘set and forget’ implementation may not be appropriate for your offer.

Working with The Response Agency you deal with principles in the business who have the strategic planning knowledge and the buying strength to make things happen for you when you want it and how you want it!  We’re accurate, accountable and efficient in our dealings with our clients and media owners.

We are transparent in our dealings, our books are open for inspection at any time to our clients. 


We don't just brand - we sell!

This has been our mantra from the start.  Too many clients are forced to make the choice of brand building or driving response, short or long term success – why not have both?

Branding has been traditionally meant heavy spends ‘getting the brand out there’ but with no tangible evaluation.

Direct response campaigns traditionally take a short term view of maximising every opportunity selling to customers in the market now and restricting the ability to market to future buyers once the campaign has finished.

Our campaigns do both by maximising the brand message and delivering this through the most efficient media opportunities.

What we're about

The Response Agency is all about filling our client’s sales funnel with the right volume of quality prospects and tracking their progress through to the point of purchase.

We want you to know what happens during the sales journey so that you can make better decisions on what you are offering and maximising your margins.

Understanding the performance of your media give you real-time control of your marketing.

Workplace with notebook on black background

We manage media for


We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

car giant1

Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”


Jenny Cahill - Marketing Manager

oxygen 8

Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.


Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

barnes rolfe logo

Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

cellcast logo

Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.


Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.