Mobile platforms are growing. Smartphones and tablets now host over 60% of digital media
Everything that can be done on a desktop computer is now available on a mobile device. From opening email to shopping on e-commerce sites, it’s all accessible through a mobile screen. Based on recent statistics over 80% of UK internet users own a smartphone.As with any marketing effort, every brands need to develop a mobile strategy based on the industry and target audience. Mobile technology is all about customisation and rationalisation to make the user experience as good as possible on a smaller screen.
We can offer you a cost-effective mobile marketing solution for your businesses. The first stage of development is to design customer profiles for your business – who are they? How do you want them to interact with your mobile site? Is an app based solution preferable to a browser? We create an appropriate channel and voice for your marketing messages in order to target your audience find out about their mobile habits and their web usage on mobile devices. This means we can assess how comfortable your customers are completing a purchase on a smartphone?
Recently studies observed that:
- 65% of all email is first opened on a mobile device.
- 48% of users start their mobile internet sessions on a search engine.
- 56% of B2B buyers frequently use smartphones to access vendors’ content.
- 95% of adults primarily use their smartphones to access content/information.
We research in your business niche to better understand your specific target market, monitor Google Analytics for your site’s mobile traffic volumes and apply testing in order to maximise your PPC budget – saving money, finding out which campaign is the best-fit for your business and can land sales faster.
We also optimise your landing page in order to make it mobile friendly for your marketing campaign.
If you are already doing mobile marketing and need our service to take it to the next level, we will help you to identify what’s already working, what’s not, and what’s not even being measured.
Who are your key audiences for mobile marketing? Talk about your customer profiles in light of mobile usage updates. How similar or different is each group’s mobile usage?
We will establish measurable KPIs and provide mobile-friendly content in order to attract targeted customers for your business.
Contact us today to discuss your mobile marketing needs.