Goodman Associates

Content Marketing Strategy

Content marketing is crucial in digital marketing. Businesses want to generate sales across different campaigns. The truth is that sales progresses through natural stages in online marketing. No matter how brilliant your sales sequence, if no one knows your business exists, you’re going to fail. In today’s online marketing, the implementation of artificial intelligence has…

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Digital Advertising – What happened?

The true definition of creativity? My version would be “stealing someone else’s great idea and changing the colours” – the internet and in fact every new type of media is really just a re-invention of something that had already been invented. The first radio shows were people reading books or playing music, no effects or…

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How On-Line Advertising really works

We’ve been doing this a long time and I’ve been asked to explain this process numerous times internally to people working on our digital accounts and more worryingly to clients who’s money we’re spending! The process is pretty simple and completely linear. The best description I have ever read came from a data scientist called…

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TALKING ABOUT SUCESSFUL BRANDING?

Like it or not, branding has a huge influence on the success of your sales funnel. Brand is something of an esoteric subject, but the best way to describe it is that it is the feeling your customer gets when interacting with your sales funnel. This includes the whole experience, not just the digital experience…

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Film Makers – Why your Production Needs Professional Film Publicity

Releasing a film successfully relies on a well thought out promotional approach. It requires the integration of an effective marketing plan alongside efficient distribution. Many film makers get this badly wrong! There’s not much written on-line about this topic so here’s an opportunity to learn a bit more about making your film release as effective…

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Crypto Currency Marketing

If you believe the broadsheets, Crypto currencies are all going to hell in a handcart! Barely a day goes by without a report undermining the stability of the Crypto market. It may be their inherent conservatism but we see this as the dotcom boom all over again and something to celebrate. We were around the…

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Catastrophe for the High Street

The disaster which is ripping out the guts of the formerly thriving communities in Britain’s high streets has gotten to a whole new level this week with the collapse of House of Fraser and closure of Poundland and recent closures of Mothercare and Maplin. Businesses and shops which make up our town centres are shutting…

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Hints on the Search Engine Optimisation (SEO)

The aim of creating an awesome content is to get lots of people to read it. Hence, how can the research of keywords assist in improving your rankings in the various and get you the sought-after number one spot on search engines?A ‘keyword’ is a word which people type in the search engines whenever they…

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10 Tips for Business Success in 2018

We’ve been trading for over 20 years starting at my dining room table.  Over all of that time we’ve held on to the following principles that have enabled us to survive and grow in one of the most competitive business environments.  From sales to cash flow to IT, success in business is a science not…

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SuperBowl ads, more super than ever!

With the cost of a 30-second advert in last nights Superbowl topping a staggering $5million, you just knew the commercials were going to be exceptional – and we weren’t disappointed.  So for ad-lovers, here are our picks of the best – enjoy… Alexa loses her voice. I’ve simply run out of expletives to describe how…

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