One of this year’s biggest retail events takes place on Friday the 24th of November when “Black Friday” will hit the UK retail sector.
“Black Friday” is so called because it relates to the beginning of the period when retailers’ accounts would no longer be “in the red”, instead being shown as “in the black” or in profit.
£1.27 billion was spent on Black Friday itself in 2016 (up 16% on 2015). £3.3 billion was spent over the Friday to Sunday and a staggering £5.8 billion was spent Friday to Monday (also known as “Cyber Monday”).
This year, brands such as Currys/PC World, Argos and Amazon have already launched their deals for 2017. With John Lewis joining the fray last year, it’s forecast that this year’s spending will increase even further. Last year, their biggest seller was the Sonos Play 1 – with one sold every 10 seconds on the Friday, whilst Currys / PC World sold huge numbers of TV’s, laptops, Google Chromecasts and tablets.
Advertisers looking to take part in Black Friday, or planning to use any media before the 24th of November need to be aware of the increased pressure it puts on availability from September through to October.
This one-off retail event, plus the surge in activity we see every year running up to Christmas, mean we’d suggest planning and booking campaigns as soon as possible to secure your spots.
At Goodman we know all about ensuring our client’s ads get read, seen and heard! We have been planning, buying and advising our clients on all forms of media since the day we started, so if you need help in choosing the right environment, measuring your marketing activity, planning creative as well as working both traditional, Social and digital advertising into your marketing strategy and reaching the right audience at the right cost for your business, we’d love to help you make the most of your options. Call us now on 0845 225 5555