Goodman Associates – Live

RAJAR Results Q4 2018 – station audiences

The quarterly RAJAR results that were published at midnight show the movement in audience numbers as recorded by radio industry’s auditor and reported by RAJAR (Radio Joint Audience Research) and is the official body in charge of measuring radio audiences in the UK.

the opportunities are immense. The industry has a 2 week moratorium each quarter where the existing results remain applicable after which the new figures are applied. So booking up stations that have gained audience on the old numbers means you bag the growth and holding off on stations that have lost audience until after the deadline in 2 weeks means you pay less than you would today…

Here’s how it looks this time…

Ups – these are the stations that have increased their hours by more than 15% and therefore offer numerical wins if you book them in the next 2 weeks before the planning systems are updated.

 

Station Total Hours % change
Scottish Sun Greatest Hits 277.78
Radio City Talk 232.76
Premier Christian Radio 138.13
The Arrow 114.67
Pulse 2 112.20
Sam FM South Coast 110.48
Sam FM Thames Valley 100.00
Heart Sussex – North 79.29
Smooth Radio Solent 73.84
Revolution 96.2 72.73
Smooth Radio South Wales 72.35
Greatest Hits Radio (E.Yorks & N.Lincs) (surveyed as Viking 2) 68.44
Greatest Hits Radio (Cov & Warks) (surveyed as Free Radio 80s (Coventry & Warwickshire))  

65.00

Central FM 61.20
Smooth Radio Essex 54.59
Heart Thames Valley – Berks & N.Hants 52.64
U105 (Outside Belfast) 52.53
96.2 Touch FM – Coventry 52.50
LBC London News 46.95
Radio Essex (was Southend & Chelmsford) 46.75
JACK 2 Hits Oxfordshire 43.41
Union JACK 41.73
Downtown Country 40.68
Smooth Radio Devon 38.97
Heart Sussex 38.47
More Radio 37.50
Fire Radio* 37.34*
Radio X London 35.19
Free Radio 80s (Birmingham & Black Country) 34.66
Cheshire’s Silk 106.9 33.90
Smooth Radio Thames Valley 33.80
The Breeze (Cheltenham and Gloucester)* 32.61*
Lyca Radio 1458am 31.49
kmfm West 28.97
Pulse 1 (was The Pulse) 28.38
Greatest Hits Radio (Manchester) (surveyed as Key Radio) 28.13
Total Radio Essex 28.03
Heart Sussex – South 25.78
Wave 105 25.75
Virgin Radio 25.17
Cool FM 24.81
96.4 FM The Wave 24.37
talkRADIO 24.06
Heart Thames Valley 23.93
Heart South West – South Hams 23.64
Northsound 2 22.75
talkSPORT2 22.66
Love 80s Liverpool 22.22
Capital Birmingham 22.13
Heart London 20.93
Heart Four Counties – Bedfordshire 19.29
IOW Radio 19.11
Capital East Midlands – Derbyshire 18.43
Smooth Radio London 18.42

 

Nation Radio South Wales* 18.07*
Heat 17.85
Spire FM 17.41
Greatest Hits Radio (Lancashire) (surveyed as Rock FM 2) 16.67
Greatest Hits Radio (L’pool N-West & N.Wales) (surveyed as Radio City 2) 15.50
Smooth Radio North West and Wales 15.44
Capital East Midlands – Nottinghamshire 15.19
Absolute Classic Rock 15.00

 

*These stations have all increased their TSA since the last survey

 

 

Downs – these are the stations that have decreased their hours by more than 15% and therefore we should hold back where possible and re-plan once the planning systems have been updated in 2 weeks.

 

Station Total Hours % change
Panda Radio (was Spectrum Sino) -80.56
Nation Radio North Wales -66.67
Scottish Sun 80s -62.34
Scottish Sun Hits -48.84
Smooth Radio Sussex -47.48
106 JACKfm (Oxford) -45.11
Radio Exe -42.05
Nation Radio London (was Thames Radio) -41.67
Heart North Wales -36.98
Greatest Hits Radio (W.Yorks) (surveyed as Radio Aire 2) -36.41
Heart East Anglia – Suffolk -31.48
Heart West Country – Bristol/Weston & Bath -30.82
2BR -30.40
Free Radio 80s (Shropshire) -30.00
Heart Essex – Colchester -27.44
Mi-Soul -27.16
Gold East Midlands -26.32
Kisstory -25.00
107.6 Banbury Sound -25.00
102 Touch FM – Warks Worcs Cotswolds -24.53
Absolute Radio (London) -24.22
Hallam FM -23.59
The Breeze (Solent/ East Hants and West Surrey) -22.67
Radio Aire -21.94
Downtown Radio -21.85
Capital Manchester -21.33
Heart Four Counties – 96.6 FM Hertfordshire -21.01
LBC 97.3 -19.48
The Breeze South Devon -19.39
Radio Plymouth -19.20
Smooth Radio Lake District -19.05
Jazz FM -19.05
Smooth Extra -18.97
Clyde 1 -18.13
Heart West Country – Wiltshire -16.51
Kiss (London) -15.71
Dream 100* -15.67*
Heart East Anglia -15.56

 

*These stations have all increased their TSA since the last survey