Like it or not, branding has a huge influence on the success of your sales funnel. Brand is something of an esoteric subject, but the best way to describe it is that it is the feeling your customer gets when interacting with your sales funnel. This includes the whole experience, not just the digital experience or how they live on your web pages. This is because the impact of your branding still plays a role long after you’ve made a sale.
What is a brand?
Everyone knows Fоrd, MсDоnаld’ѕ, Coke аnd Dіѕnеу. But уоu dо nоt have tо own a big conglomerate tо hаvе уоur оwn effective brand. Every company, whatever its size, can be its own brand. In some ways, as an individual, you are after all already your own brand. Your personality, your experiences, your expertise and the way you deal with others, there are certain traits and expectations that people have when they meet you and the same with your business. They say ‘first impressions count’ well that’s certainly true of brands.
Social Media and branding
In the end, all companies and businesses use Social Media one way or another, and you do not have to set up a huge marketing campaign to get noticed and increase brand awareness. It is worth remembering that it’s more efficient to ensure that your feeds are updated with relevant, entertaining and engaging messages as well as information for your customers.
Customers Want to Experience Your Brand
Branding is essential because what your customer’s experience when dealing with your business is factual, it’s real, and it’s something they’ll either respond positively or negatively. So, every choice you make about your online business – fonts that you use at the point size, the colours you chose, the images you use in your marketing – all build your business’ personality. Being comfortable with your business, your staff and all the other elements that come together to make your brand will determine if they will invite you into their home.
Who Is Your Target Audience?
You need to determine exactly who your target group is. One of the easiest ways to do this is to simply listen to what your customers have to say. You can earn a lot by just being open to what your customers tell you about themselves, how they act, what they do and what they prefer. This information is іnvаluаblе bесаuѕе іt allows уоu to dеfіnе уоur brand bаѕеd оn whаt уоur сuѕtоmеrѕ wаnt уоur brаnd tо be. Set up reviews on your website and promote them – make sure as many customers as possible leave you a review.
If you look at some of the web pages that competitors use in your niche, it is common to find that many of them look alike. This is because they tend to rely on broad general terms such as “professional” or “high quality” to convey their message rather than being hyper-specific. One of the easiest ways to differentiate yourself (and more) from all the rest is to up your game and provide a memorable and specific experience that truly reflects what your customers are looking for in a brand. The internet levels the playing field and now its relatively straightorward to build great looking sites that stand shoulder to shoulder with the brand giants.
So now you have worked on your brand – tell the world! Social media breeds advocates for your business so use it effectively – remember a positive customer tells all their friends so keep telling good stories about your business.
No business owner in our experience is ever totally happy with their own brand, so engage in continuous improvement of your website and Social Media messaging to increase engagement and build brand values. One day your brand could be as well known as the Giants!
At Goodman – The Response Agency we are branding experts – find out how we can advise on building your brand
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We are a London UK based full service agency that specialises in driving immediate, sustainable and, above all, profitable responses for our clients. We work with corporates and SMEs as well as small businesses and start-ups – whatever your advertising requirements – we’ll get it done!