Goodman Associates – Live

Superbowl ’15 ads

newcastle_bandbrands_mini

Did you see it?

If you did then I am pretty sure you will have joined me in the comment section.

Superbowl ’15 – no idea at all about what was going on in the game (football?) but the ads are an international legend!

If you are a fan of TV ads then you’ll know that the superbowl commercials are normally the most overproduced brand ads ever – but not this year!  Where were the car and tech ads we’ve come to love?  I suspect its a cost thing.  A 30 second spot was $500,000 more than 2014 – a staggering $4.5 million, a touch under £3 million for a national spot!

The WTF? moment came from the Newcastle Brown Ale 30 second ad that ran in the Palm Springs region.

Now it’s not just that I come from Sunderland than means I have an automatic revulsion to the stuff – most Geordies do as well – but it is a huge seller in the US, almost every beer bar has it on draft so I’d have expected a Coors/Budweiser/Guinness  type of super ad – but no we had the TV equivalent of a feature page in a local freesheet!   There’s been huge traction through social media – rightly so. The making of… series of clips has had more coverage than the actual commercial!

https://www.youtube.com/watch?v=MaqRwWwXau0

[VIDEO IS NO LONGER AVAILABLE ON YOUTUBE]

 

We think it’s an absolutely brilliant concept and well worth a blog to it’s self, congratulations to the producer and brand managers involved , it will no doubt win a shed-ful of awards – I really hope the network agencies here latch onto this for their clients – it’s a proper thumb on the nose for the TV broadcasters!

Band of Brands has 37 brands in one ad that observers are calling “ad-crowdfunding” – the cheapest space was sold for $700 and the advertiser – a local dentist, got an ad in a Super Bowl break – unbelievable! We say more power to them and I look forward to seeing a British version – this year’s Queen’s Speech maybe?

At Goodman we offer impartial advice on all media. We have over 30 years experience buying  TV audiences and we’re experts in generating  sustainable response so, if you need help in working TV into your marketing strategy to reach the right audience at the right cost for your business, please ask your contact to help you make the most of your options, call us now on 0845 225 55 55

1 Comment

  1. Rudd Apsey on February 3, 2015 at 10:23 am

    More tweets than for any other single event! http://www.bbc.co.uk/news/magazine-31093035
    LikeAGirl seems to have been the winner whereas insurance giant Nationwide took home the wooden spoon for the most inappropriate copy – can’t argue with the numbers though!