Newspapers & Magazines
With millions of magazines and newspapers being produced in the UK and Ireland every month. They are still highly regarded as a highly effective media opportunity. They all have strengths when it comes to delivering a message to a specific audience when bought at the right price.
Even though circulation and distribution of print media is falling newspapers and magazines can be a really valuable route to market.
UK and Irish newspapers range from extremely niche local publications to mass coverage nationals. They share a number of attractive benefits such as wide reach, short lead times, relatively low media cost and inexpensive production.
Generally newspaper and magazine readers expect to see and accept advertising as part of the reading experience. This high acceptance means advertisers can tailor their messages to really sell the benefits of their products and services to an open minded audience.
In the case of local and regional press, readers are often actively seeking offers and services in the area where they live. Generally older and more upmarket, the readers of regional press tend to be better off and are more responsive than the UK average according to recent research. Running a series of adverts in any print media allows advertisers to build a cumulative audience as their ads are seen many times by the same readers.
Newspaper advertising allows targeted content by geography or business category. Classified marketplaces for property, travel, entertainment and recruitment means that readers can choose from a number of competing offers in the same place.
Newspapers are traditionally seen as trustworthy and authoritative and advertisers can benefit from associating their brands with the publication’s editorial. Advertisers give readers the opportunity to absorb their message at their own pace and print allows reference back to the advertising.
Advertisers can take a more targeted approach with magazines because the readership is more specific. There’s hardly a topic or interest that isn’t covered by a magazine title. Magazines are more colourful, creatively laid out and readers tend to hold on to them for longer periods of time than they would a newspaper. Magazines publish on weekly or monthly schedules that means readers can pick up the magazine several times before getting through all of the content and before the next issue is published.
UK consumer magazines are mostly produced as high quality print allowing advertisers a genuinely creative choice of format from pages to advertorials and competitions. They are generally targeted by demographics which make media selections less complicated. Trade magazines still flourish in many industries. Most magazines also publish downloadable versions.
We are experienced newspaper and magazine buyers with well over 30 years’ in the industry. We have many regular press clients that stand as a testimonial to the continued effectiveness of newspapers & magazines. We are accredited by the News Media Association (NMA) and The Periodical Publisher’s Association (PPA) Check out our press topics
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