Retail industry overview
Shopping is now firmly established as an online phenomenon – there is hardly a sector of the retail market that is not dominated by the online market and with worldwide access and cheap, reliable delivery and return options this is set to grow as time moves on.
Bricks & mortar businesses are adapting to cope but face an uphill struggle to compete against the convenience and price advantage of online retailers.
Media for the industry
Branding has traditionally been key to retail success.
Reaching prospective consumers through tried and tested traditional promotion and PR mixed with digital routes-to-market and influencer marketing.
With most retailers moving into various forms of online trading, driving audiences to physical retail shops or to their websites has been a constant challenge that we have excelled.
Fashion, Grocery and FMCG clients have benefitted from our expertise in the retail sector.
How we have applied and excelled in it
We’ve leveraged a number of traditional and digital opportunities for our clients to reach prospects. Timing is key to reach consumers at the incipient point in their retail journey.
Our experience of successful promotions in fashion and jewellery especially has produced outstanding results. Social media and influencer marketing has expanded the options available.
We manage media for
We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…