Goodman Associates – Live

Retail

Retail industry overview

Shopping is now firmly established as an online phenomenon – there is hardly a sector of the retail market that is not dominated by the online market and with worldwide access and cheap, reliable delivery and return options this is set to grow as time moves on.

Bricks & mortar businesses are adapting to cope but face an uphill struggle to compete against the convenience and price advantage of online retailers.

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Media for the industry

Branding has traditionally been key to retail success.

Reaching prospective consumers through tried and tested traditional promotion and PR mixed with digital routes-to-market and influencer marketing.

With most retailers moving into various forms of online trading, driving audiences to physical retail shops or to their websites has been a constant challenge that we have excelled.

Fashion, Grocery and FMCG clients have benefitted from our expertise in the retail sector.

How we have applied and excelled in it

We’ve leveraged a number of traditional and digital opportunities for our clients to reach prospects.  Timing is key to reach consumers at the incipient point in their retail journey.

Our experience of successful promotions in fashion and jewellery especially has produced outstanding results. Social media and influencer marketing has expanded the options available.

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Testimonials

We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”

 

Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.

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Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.

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Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.