Goodman Associates – Live


Telecoms industry overview

We live in an ‘always-on’ world where the telecoms industry is heavily affected by developments in systems and technology and competition for services.

Mobile phone penetration rates in UK households is amongst the highest in the world with high levels of disposable income influencing industry demand.


Media for the industry

Innovation of telecom services leads to a wide variety of opportunities and products all offering different media solutions. This has bred a vibrant entrepreneurial culture amongst the companies working within the market from premium rated content and services to contract/handset sales and broadband subscriptions.

The big four operators remain in control of the network connections. At the wholesale level, innovative businesses develop products appealing to a wide spectrum of consumers offering voice and content services creating revenue streams.

Reaching consumers is a ‘horses-for-courses’ media planning challenge with wider media options for more general offers to specifically targeted choices for more niche products.

How we have applied and excelled in it

Understanding the routes to market have allowed us to become experts in marketing telecom related services and products.

Our very first clients were in the telecom business selling ringtones & logos and voice content.

More recently we’ve been helping clients’ monetise their services through chargeable connections delivered by digital, social and traditional advertising.   

We have worked with household brands developing app delivery and on-call medical teams offering virtual GP services.


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We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”


Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.


Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.


Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.