Telecoms industry overview
We live in an ‘always-on’ world where the telecoms industry is heavily affected by developments in systems and technology and competition for services.
Mobile phone penetration rates in UK households is amongst the highest in the world with high levels of disposable income influencing industry demand.
Media for the industry
Innovation of telecom services leads to a wide variety of opportunities and products all offering different media solutions. This has bred a vibrant entrepreneurial culture amongst the companies working within the market from premium rated content and services to contract/handset sales and broadband subscriptions.
The big four operators remain in control of the network connections. At the wholesale level, innovative businesses develop products appealing to a wide spectrum of consumers offering voice and content services creating revenue streams.
Reaching consumers is a ‘horses-for-courses’ media planning challenge with wider media options for more general offers to specifically targeted choices for more niche products.
How we have applied and excelled in it
Understanding the routes to market have allowed us to become experts in marketing telecom related services and products.
Our very first clients were in the telecom business selling ringtones & logos and voice content.
More recently we’ve been helping clients’ monetise their services through chargeable connections delivered by digital, social and traditional advertising.
We have worked with household brands developing app delivery and on-call medical teams offering virtual GP services.
We manage media for
We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…