Goodman Associates – Live

Traditional media

With millions of newspapers, magazines, posters and hundreds of thousands of hours of broadcast media being generated every week in the UK & Ireland there are always huge branding and sales generating opportunities for advertisers.
This is where we started out over 35 years ago working on advertising in Newspapers & Magazines, TV & Radio, Out of Home (posters and billboards) and Inserts.

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All media works – at the right price!

Traditional media is evolving to meet the needs of advertisers in the digital era and we have been instrumental in ensuring that our clients continue to enjoy real value for money and achieve a sustainable return on their investments.
Substantial investment has been made by the media owners in creative solutions and opportunities to consume traditional content on-line, protecting and engaging with their audiences. The Out of Home industry has been largely digitised that allows incredible versatility and dynamic presentation.

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We are classically trained media planners and buyers with “big-agency” experience available to all our clients. We have access to all the established buying and planning resources to ensure our client’s campaigns reach the right audience.
We are direct buyers that means we don’t rely on third-party intermediaries. We are fully accredited with all UK and European media owners and trade organisations which means that you can be sure you are getting the best deals in the market.
Our longstanding relationships, some lasting over 35 years with our suppliers means we’re able to achieve outstanding value for our clients. In media terms, we’re absolutely confident we can’t be beaten! We welcome the opportunity for you to put us to the test…
TV
Radio
Out of Home
Newspapers & Magazines
Leaflets and Brochures
We can make your plan more cost effective – all media works, as long as it’s bought at the right price!
Contact us now to discuss you media buying requirements – we’re keen to help!

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Our services

Some of our radio campaigns

We manage media for

Testimonials

We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”

 

Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.

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Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.

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Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.