Travel industry overview
More British holidaymakers have taken more holidays than at any point in the last five years!
ABTA the trade body identifies that a savvier breed of holidaymaker has emerged, with consumers responding to challenging market conditions by planning further ahead to get the holiday they want, and by managing their holiday budgets more carefully.
Media for the industry
Online options for direct bookings, the emergence of letting sites such as AirBnB and price comparison affiliates has meant that the travel industry has changed beyond recognition.
Newspapers and other traditional media are no longer a source of latest deals but offer a convenient marketplace for special offers and branding as travel remains such a considered purchase.
Consumers expect the option of a full e-commerce experience as well as the opportunity of guidance from expert agents.
This presents a unique challenge for travel brands that we are uniquely placed to deliver on.
How we have applied and excelled in it
Long term, well established relationships with traditional media owners and our digital and social media disciplines have given our clients a real advantage to drive down the cost of leads and increase conversions.
With pressure on retail travel margins and relatively low levels of brand and agent loyalty, we have refined our strategy to make every penny of marketing investment count.
Our impressive list of brand and agent clients is a testimony to our expertise in this rapidly developing market.
We manage media for
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