Goodman Associates – Live

Travel

Travel industry overview

More British holidaymakers have taken more holidays than at any point in the last five years!

ABTA the trade body identifies that a savvier breed of holidaymaker has emerged, with consumers responding to challenging market conditions by planning further ahead to get the holiday they want, and by managing their holiday budgets more carefully.

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Travel Trip Map Direction Exploration Planning Concept
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Media for the industry

Online options for direct bookings, the emergence of letting sites such as AirBnB and price comparison affiliates has meant that the travel industry has changed beyond recognition.  

Newspapers and other traditional media are no longer a source of latest deals but offer a convenient marketplace for special offers and branding as travel remains such a considered purchase.  

Consumers expect the option of a full e-commerce experience as well as the opportunity of guidance from expert agents.

This presents a unique challenge for travel brands that we are uniquely placed to deliver on.

How we have applied and excelled in it

Long term, well established relationships with traditional media owners and our digital and social media disciplines have given our clients a real advantage to drive down the cost of leads and increase conversions.

With pressure on retail travel margins and relatively low levels of brand and agent loyalty, we have refined our strategy to make every penny of marketing investment count.

Our impressive list of brand and agent clients is a testimony to our expertise in this rapidly developing market.

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Testimonials

We’re proud of the work we do and proud of the difference we have made for our client’s businesses. Here’s what they’ve said about us…

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Car Giant

“Over the last 11 years Goodman Associates have been instrumental in supporting and growing the Cargiant brand and has become a reliable and valuable partner to Cargiant. The team, led by Director Clive Goodman are responsive and committed in supporting our initiatives and are always looking for the most efficient route forward. If you are a smaller dealership or business looking to grow I wouldn’t hesitate in recommending Clive Goodman and Goodman Associates. During the time we have worked with Goodman sales have grown from an average of 650 sales per week to up to 1,000. The media strategy Goodman developed and implemented for us contributed to that growth by driving up enquiries, traffic and footfall.  Cargiant are officially the world’s largest dealership with up to 8,000 cars in stock and selling up to 1000 used cars per week. Multi-award winning we rank 19th on The Sunday Times Top Track 250 Britain's private mid-market growth companies.”

 

Jenny Cahill - Marketing Manager

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Gary Corbett

Chairman || Oxygen8 Group

I have known Clive for over 30 years. I have been happy to recommend his services for any of our direct to consumer customers. Oxygen8's customers operate globally and I know that in referring customers to his company - they will be well looked after. They can expect a highly professional, detailed and cost effective media planning service across the globe.

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Owl Claims

Owl Claims launched into the extremely competitive PPI market in June 2012. Goodman were tasked to make the TB commercial, plan and buy the media and evaluate the campaign on an ongoing basis. Initial targets were agreed in order to justify the campaign launch budget. These were exceeded and the campaign is still running today. 'Cost per call' and 'Cost per pack out' metrics comfortably out perform the industry averages.

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Nicola Parkinson

Marketing Development Manager || Barnes Roffe Chartered Accountants

We have enjoyed working with Goodman Associates for nearly 6 months now and have found their expert advice extremely useful and cost beneficial. It is great to be able to discuss ideas with specialists who understand our target audience and how best we can reach them effectively and within budget.

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Craig Gardiner

Cellcast plc

Goodmans have been a great partner in helping Cellcast widen its advertising base into online and print media. Having known Clive for over 15 years I have no hesitation in recommending Goodmans as an advertising agency.

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Darren Miller

Marketing Director || Big Motoring World Group

I have worked with Goodmans for over 10 years and have yet to find an agency as competitive or who can match the levels of service they offer. They have a good grip of our business and are always ready to offer new ideas and suggestions to improve our advertsing.