TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership including branded content, product placement, televised branded events, promos, competitions, licensing and lots more. Big or small, tactical or strategic, there are sponsorships to fit all.
Many TV programmes are themselves powerful brands. Their prestige, popularity and perceived values can rub off on those brands that associate with them through successful sponsorship. Advertisers can now sponsor not only programmes, but strands of programming, day-parts, genres and even whole channels.
TV Sponsorship can deliver a consistency of audience, time of day and environment that is expensive to replicate through the traditional media buy. Sponsorship can be a great way for brands to first get on telly. Sponsorship can be used to fulfil a wide variety of roles for brands, from repositioning, de-seasonalising, creating fame quickly and taking the high ground in a competitive market to launch and response.
TV sponsorship is now recognised as a powerful option for marketers. Advertisers can now sponsor not only programmes, but strands of programming, day-parts, genres and even whole channels.
From a buying perspective TV Sponsorship can be challenging to value. Often the Media Owner’s assessment is out of line with the brand potential. This is where our 30 years of TV experience really counts to ensure you the highest likelihood of sustainable ROI and benefits from sponsorship investment.
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